Dynamics Of Innovation Diffusion With Two Step Decision Process
نویسندگان
چکیده
منابع مشابه
The Process of Innovation and the Diffusion of Innovation
"Innovate or Perish" is the nnarketer's cry of the 1960s. And "Perish as You Innovate" could well be the marketing slogan of the 1970s. But several questions arise. Can innovation be programed to occur? What is the nature of the diffusion process? Can consumer "innovators" be identified and appealed to? How do advertising and personal influence compare in effectiveness for new product diffusion...
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ژورنال
عنوان ژورنال: Foundations of Computing and Decision Sciences
سال: 2014
ISSN: 0867-6356
DOI: 10.2478/fcds-2014-0004